New Zune 2 Commercial - This one is Normal

12 Responses for "New Zune 2 Commercial - This one is Normal"

1. Karl Casper November 28th, 2007 at 8:33 pm 1

   by far better than the other zune commercials and way better than ipod dancer commercials

2. vaibhavk November 28th, 2007 at 8:42 pm 2

   It is a good commercial but it looks so much like a teaser. This should have been the commercial on or around the Zune 2 announcement.

3. sinizter November 28th, 2007 at 9:51 pm 3

   Way better than that obscure one trying to emphasize…expression?

   Agreed with vaibhavk, should have been released ages ago. I think it’d have increased the hype. Not that there already isn’t one.

4. Vuurflits November 29th, 2007 at 8:14 am 4

   The dancing ipod commercials are just stupid

5. kaseyart November 29th, 2007 at 9:49 am 5

   I am in advertising and understand that if something works use it, but how long have they used the dancing commercial . . .  It’s old and has used up it’s creative aspect. I like what they are doing with the Zune.  Have a few different styles, people are different.  They are wanting to attract the differences in all of us.

6. doogald November 29th, 2007 at 9:57 am 6

   Apple can do the iPod/iTunes commercials because they have so much brand and product awareness.  However, the Zune is new, has little brand equity.  Contrast the typical iPod ads - dancing silhouettes - with the iPhone ads, which are almost completely functional.  They are introducing a product, showing its features (they did the same with the Feist Nano ad, showing how the Nano had changed - new form factor, video can play).

   I think that Microsoft should concentrate more on showing what this can do and less on a lifestyle thing.  Saying that, I like this ad much more than the rest of the ads that I have seen.  This one goes there.

   Just my opinion.

7. kaseyart November 29th, 2007 at 10:04 am 7

   doogald: agree with you on that.  I would rather see an ad that shows what the zune can do. What features it has. I am a firm believer in that simple is better.

8. vaibhavk November 29th, 2007 at 4:30 pm 8

   They need to do a simple ad that explains why the Zune player is better than anything else out there. Right now the ads are too cryptic. They are nice but cryptic.

9. Tevin November 29th, 2007 at 5:37 pm 9

   it is very good looks like something i will buy!

10. sinizter November 29th, 2007 at 5:58 pm 10

    Agreed with vaibhavk once again, I dislike cryptic ads. Having said that, this one is quite an improvement over the last one.

    I should think that advertising the larger screen and wireless syncing capabilities of the Zune would be quite appealing to the average consumer. It’s what keeps me waiting here patiently in Canada.

11. Ray J Gentry IV November 29th, 2007 at 6:42 pm 11

    Once the commercial got going, it was alright. That said, it took ages before the commercial got to the point. If i saw that on TV I would have changed the channel. The one thing the Ipod ads all have is that they grab your attention. It reminded me of a commercial for furniture or something. Just my 2 cents though.

12. Austin December 2nd, 2007 at 9:14 am 12

    it’s about time they let one out that you can understand i usually don’t know what they’re talking about in their commercials