Comments on: Zune Marketing = Weird http://gotzune.com/2007/11/zune-marketing-weird Microsoft Zune Love on the Interwebs! Fri, 10 Oct 2008 23:46:42 +0000 http://wordpress.org/?v=2.6.2 By: doogald http://gotzune.com/2007/11/zune-marketing-weird#comment-1684 doogald Mon, 26 Nov 2007 18:30:13 +0000 http://gotzune.com/2007/11/zune-marketing-weird#comment-1684 Microsoft has a big problem with their ads.  They may be cool and trendy, but nobody knows or remembers what they are promoting.  See an Apple ad - particularly an iPod/iTunes ad - you know what it is, you know that it's an Apple ad.  I know that a lot of people who saw the "Wow" Vista ads had no idea what was being promoted, and if you showed them 15 second snippets of the ad later on they'd never remember that it was a Vista ad.  The same goes for this. They really have to let people know what a Zune is before they can go all subtle and trendy on people. Microsoft has a big problem with their ads.  They may be cool and trendy, but nobody knows or remembers what they are promoting.  See an Apple ad - particularly an iPod/iTunes ad - you know what it is, you know that it’s an Apple ad.  I know that a lot of people who saw the "Wow" Vista ads had no idea what was being promoted, and if you showed them 15 second snippets of the ad later on they’d never remember that it was a Vista ad.  The same goes for this.

They really have to let people know what a Zune is before they can go all subtle and trendy on people.

]]> By: Tevin http://gotzune.com/2007/11/zune-marketing-weird#comment-1516 Tevin Sat, 24 Nov 2007 06:17:25 +0000 http://gotzune.com/2007/11/zune-marketing-weird#comment-1516 i seen this on tv. it givces u something to remember! i seen this on tv. it givces u something to remember!

]]> By: vaibhavk http://gotzune.com/2007/11/zune-marketing-weird#comment-1512 vaibhavk Sat, 24 Nov 2007 06:02:02 +0000 http://gotzune.com/2007/11/zune-marketing-weird#comment-1512 It is good to have weird ad that showcase the social aspect of the zune, but not so early in the cycle. A lot of people don't know about the zune yet. They need to have ads that educate people on what the zune is and how it is better than every other player out there. Once they get to that level they can experiment. I like some of the ads where they show how music can seamlessly go from one device to other (zune to zune / zune to home theater) but not everyone will understand what Microsoft is trying to show especially since they don't know the zune / zune features. It is good to have weird ad that showcase the social aspect of the zune, but not so early in the cycle. A lot of people don’t know about the zune yet. They need to have ads that educate people on what the zune is and how it is better than every other player out there. Once they get to that level they can experiment.

I like some of the ads where they show how music can seamlessly go from one device to other (zune to zune / zune to home theater) but not everyone will understand what Microsoft is trying to show especially since they don’t know the zune / zune features.

]]> By: Jean http://gotzune.com/2007/11/zune-marketing-weird#comment-1495 Jean Sat, 24 Nov 2007 01:16:47 +0000 http://gotzune.com/2007/11/zune-marketing-weird#comment-1495 I think its a good ad..the only problem is that people may not acutually learn what the zune is used for with this ad... I think its a good ad..the only problem is that people may not acutually learn what the zune is used for with this ad…

]]> By: Antonio http://gotzune.com/2007/11/zune-marketing-weird#comment-1493 Antonio Fri, 23 Nov 2007 23:39:50 +0000 http://gotzune.com/2007/11/zune-marketing-weird#comment-1493 It is weird. Only zune commercial that i've seen so far. it starts out ok. I thought it was promoting the social aspect but then the fence cuts him to pieces. It is weird. Only zune commercial that i’ve seen so far.

it starts out ok. I thought it was promoting the social aspect but then the fence cuts him to pieces.

]]> By: Jaxim http://gotzune.com/2007/11/zune-marketing-weird#comment-1491 Jaxim Fri, 23 Nov 2007 23:17:14 +0000 http://gotzune.com/2007/11/zune-marketing-weird#comment-1491 I think it's cool they have weird ads. It matches with Zune-arts. If anything, I think the ads should be weirder. But I also think they need to balance the weird with the practical and have non-weird commercials in addition to the weird ones that show exactly what a Zune is. I think it’s cool they have weird ads. It matches with Zune-arts. If anything, I think the ads should be weirder.

But I also think they need to balance the weird with the practical and have non-weird commercials in addition to the weird ones that show exactly what a Zune is.

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