Thanks to Ace on ZuneBoards for posting this one. I wonder if the numbers take into account the advertising practices that mislead so many people to think they were clicking on Zune ads but ended up on Apple sites.  I'm glad that Microsoft hasn't stepped as low to boost marketing through deception.  It's apparent that Zune is climbing quickly due to aggressive marketing that has taken place in the last year.  Getting over the hurdle of bad press in November 2007 as everyone seems to have taken a swing at the Zune.  Back at you Naysayers.

This time last year, not even a million hits were registered on Zune.net, but with increased attention on Zune due to increased advertising, more and more people are visiting the site these days!  Over 2 million visitors in May!  Also, of those visitors, Zune was rated 2nd in length of time each visitor stayed at the site (35:26 minutes average). 

The top winner of the study is Zune's antithesis Apple Inc. but that's expected since Apple deals with more than just media players.

Over all:  Zune placed 6th in overall visitors in May (May '08 in millions, May '07 in Millions, % growth)

Source: ACE, Zune Boards - Zune Activity Up 184% From Last Year!

    * Apple Inc., 50.53, 44.98, 12%
    * Hewlett-Packard Development Company L.P., 19.78, 16.83, 18%
    * Dell Inc., 14.82, 16.64, -11%
    * Sun Microsystems Inc., 4.70, 3.71, 27%
    * Gateway Inc., 2.14, 1.61, 33%
    * Zune, 2.04, .72, 184%
    * Nintendo, 1.99, 1.94, 3%
    * International Business Machines Corp., 1.95, 2.36, -17%
    * Xbox, 1.78, 1.67, 6%
    * Simplyink Inc., 1.28, N/A, N/A

And 2nd in length of the visit (in minutes)

    * Apple Inc., 66:02
    * Zune, 35:26
    * Dell Inc., 20:06
    * International Business Machines Corp., 18:58
    * Nintendo, 14:13
    * Xbox, 13:22
    * Palm Inc., 13:13
    * Creative, 10:22
    * Gateway Inc., 9:53
    * Hewlett-Packard Development Corp. L.P., 9:00

Looks like the advertising is starting to draw major attention to Zune!