Microsoft marketing geniuses at work again

Posted by Adam Stafford on 12/9/08

So, I am back on another tangent about Microsoft's marketing. (I may just be stressed out) Microsoft Sync is an awesome feature to have on your Ford, Lincoln, Mercury or any other vehicle to make you look like a crazy person as you talk to your car and drive. The kiosks at the auto shows that display the Sync technology show iPod devices in the print and media ads. And now after visiting the Sync site I noticed that Microsoft has put the iPod before its Zune? Am I over analyzing this or just crazy for pointing it out.

And what is the marketing company in Miami, Florida cooking up cause I haven't seen much advertising lately. Are we really preparing for an alternate device to roll-out, Zune Phone or otherwise? Argh..

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4 Responses for "Microsoft marketing geniuses at work again"

Tablet PC User December 9th, 2008 at 11:30 am 1
I’ll throw them a bone and say they are putting it in alphabetical order hence “i” before “z”.

Otherwise, MSFT REALLY needs to fire their marketing team. Right now any bum on the street will do a better job since they will really want to work (well…most bums will want to work).
pocketDragon December 9th, 2008 at 2:43 pm 2
Well… just to play devil’s advocate. This looks to be a Ford site, so Microsoft may have limited control over the details in the ad. Also notice it’s not the latest Zune (or ipod for that matter). That said I’d like to see Microsoft exercise more control of their image with their partners. However, just because I wish it doesn’t make it easy or necessarily prudent to do so. Relationships are tricky things.
Adam Stafford December 9th, 2008 at 3:48 pm 3
Anytime a company establishes such contracts they establish such caveats and clauses in the contract that says the terms of the contract.
In this case its Microsoft’s technology that is being promoted and they would have exclusivity in the technology however I think they realize that it would not be a selling point if it only worked with Zune.Â Which Im sure Ford said they wouldn’t do they deal unless it had additional compatibility.
Microsoft should have not only maintained that the Zune be more commonly pronounced in the ads (also including the iPods) but additionally include that the advertising for the product continue to show the latest version of thier device.Â This is a a Ford marketing website but they [Microsoft] could and should have done a better job.
Civisi December 9th, 2008 at 4:40 pm 4
We read left to right. The question is, “Which do you remember: the first item you see or the last item?”

Regardless, there should be a newer Zune in that picture. It’s probably the only Zune the photographer could get ahold of, which leads me to believe it was a Ford-driven promotion without input from Microsoft.